CareMag^® Product Line

ICL has developed a new family of personal care products. CareMagⓇ D, CareMagⓇ B and CareMag® M are all based on natural materials from the Dead Sea. The products are 100% naturally based and approved by COSMOS, the Cosmetic Organic and Natural Standard which establishes certification requirements for cosmetic products in Europe and is the standard recognized globally by the cosmetics industry. 

CareMagⓇ D is a natural, innovative and hypoallergenic alternative for deodorants with impressive malodor reduction results. More than 90% of people who tested the CareMagⓇ D deodorant ranked it as better or similar to their standard deodorant. CareMagⓇ D was not tested on animals and is registered in the INCI, the International Nomenclature for Cosmetic Ingredients.

CareMagⓇ B is an alternative for ZnO in anti-rash baby creams. Due to its source (the Dead Sea), CareMagⓇ B has superior high purity. The product has been tested for safety and efficacy with good results, and even compared to leading anti-rash creams. Its effect is immediate, resulting in faster restoration of healthy skin appearance. In addition, CareMagⓇ B has improved sensorial feeling along with lower cloth staining.

CareMag® M is aimed for cosmetic natural-based face masks. The use of CareMag® M in face mask formulations creates silky, relaxed, refreshed and clean skin with improved sensorial touch. The formulation is white with no addition of pigment, easily applied and easily removed. In addition, due to its unique physical properties, CareMag® M allows higher loading in the formulation, hence improved cleaning efficacy